NIYA Foundation

    SME advisory services

    Five areas of expertise, clear deliverables, AI included. 60 to 70% of mandates below private-sector rates. NIYA-certified clients: 25% discount.

    The situation

    Many SMEs move forward without a written plan, without a solid financing file, and without commercial visibility. Private firms cost too much; public programs are fragmented. The result: decisions by instinct, missed grants, and a team holding things together by force.

    NIYA's response

    NIYA works by domain — strategy, finance, marketing, HR, succession — with usable deliverables and AI built into each domain. You take a block, a package, or monthly support. Detailed grids are confirmed on the call, not as a wall of rates.

    Our areas of expertise

    Strategy and planning

    From $900

    Description

    Direction, positioning, and course-setting decisions: organizational diagnostic, SWOT analysis, strategic planning (1, 3, or 5 years), business model, and development plan.

    How this helps you

    You stop reacting month to month. You know where the business is going, what to prioritize, and what should no longer be funded.

    Financing and financial planning

    From $1,200

    Description

    Finance, cash flow, and financing files: reading the numbers, assembling files (banks, caisses, FLI, funds), access to grant databases, and post-financing follow-up.

    How this helps you

    You become financeable. A solid file opens doors that “we’ll see” closes — and NIYA knows funders from the inside.

    Market research and positioning

    From $800

    Description

    Marketing, markets, and visibility: targeted studies, marketing plan, B2B and B2G business development, access to public and parapublic markets (SEAO tenders), and bid training.

    How this helps you

    You stop being invisible. Clients, territories, and tenders already exist — what is missing is a plan to reach them.

    Human resources and organization

    From $1,100

    Description

    HR, leadership, and organization: structuring roles, governance, and change management. Leadership posture, first 100 days, team alignment — especially in a takeover or rapid growth.

    How this helps you

    An SME does not hold on a spreadsheet alone. If the team leaves, if internal succession is not prepared, or if the person who leads burns out, the strategy is useless.

    Business succession and takeover

    On request

    Description

    Internal transfer and succession plan: preparing a sale, a leadership handover, or a match. Continuity, governance, and a sale file — on the seller’s side as on the buyer’s.

    How this helps you

    You avoid closing by default. A prepared successor protects jobs, know-how, and the value you have built.

    Digital presence and identity

    On request

    Description

    The basic offer to exist: website and visual identity, social media, and brand content. Small, Medium, and Large tiers — details are confirmed on the discovery call.

    How this helps you

    Without a presence, the rest of marketing is useless. You become findable and credible before you try to accelerate.

    Communications and go-to-market

    On request

    Description

    Communications plan, business development, and go-to-market. Same Small / Medium / Large logic, calibrated to the size of the business — without an invented price grid here.

    How this helps you

    You move from “we exist” to “we win mandates.” A plan, actions, a rhythm.

    Public relations and positioning

    On request

    Description

    Public relations and media, positioning of the person who leads, and preparation for entrepreneurial awards and competitions. Small, Medium, and Large tiers confirmed on the call.

    How this helps you

    You step beyond the local circle. Visibility opens partners, talent, and clients that advertising alone does not bring.

    À-la-carte deliverables

    From $800

    Description

    Usable deliverables, one at a time: business plan, market study, strategic plan, marketing plan, SWOT diagnostic, financing file, growth plan, digital audit, SEAO training — or time at $120/hour.

    How this helps you

    You pay for the document you need, not a catch-all package. Scope and detail are confirmed on the call.

    Diagnostic package

    From $1,200

    Description

    A targeted intervention to set a diagnostic and a first direction — the entry package for advisory services.

    How this helps you

    Ideal when you know you need to structure, but not yet which block to prioritize. You leave with an assessment and a clear next step.

    Growth package

    From $4,800

    Description

    Multi-topic support to move the SME forward: direction, numbers, market — according to the diagnostic.

    How this helps you

    You no longer stack small mandates. A frame, a rhythm, deliverables that follow one another.

    Visibility and markets package

    From $8,500

    Description

    A broader block for visibility, markets, and communications — beyond a simple marketing plan.

    How this helps you

    For SMEs that already have a direction and need to be seen: clients, tenders, partners.

    Continuity package

    From $14,900

    Description

    The most complete support: growth and continuity — governance, succession, structuring over time.

    How this helps you

    For businesses that want to last, not only deliver a quarter. Succession, team, and direction in the same mandate.

    Monthly support

    From $1,000/month

    Description

    A monthly retainer, up to 24 months, to keep someone on strategy, files, and decisions. Alternative: $120 per hour à la carte.

    How this helps you

    Topics do not all arrive in the same month. You avoid rebuilding everything with each mandate.

    Grant watch

    From $500

    Description

    Eligibility check, then annual watch of open programs, then file assembly on request. Programs include: Plan PME, PAPDE, Black communities, Accès PME — plus Canada grant databases (DEC, MESI, FEC, BDC, Futurpreneur, and others).

    How this helps you

    The programs exist; they still have to be seen in time and an admissible application submitted. NIYA watches, qualifies, then writes.

    Amounts in Canadian dollars. Taxes extra.

    Free discovery call — 30 minutes

    « We structure, certify, and support successors so viable businesses transfer instead of disappearing. »

    Victoria Allen
    President and CEO | Founder